About Michael Laps
Michael Laps is the co-founder and director of Yoghurt Digital, an Australian-based digital marketing agency.Going digital in the Pacific: lessons from Samoa’s online firms
More than ever before, Pacific firms are moving online. Will this increase e-commerce? This online activity is particularly good news in 2016, as the Pacific has witnessed an 8.2% jump in tourism arrivals. According to Pacific niche exporters, tourists constitute the majority of their overseas customers, often by visiting the seller’s website after they return home to seek out more information or re-order souvenirs.
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Recent Posts
- Resilience Amid a Changing Risk Landscape
- Evaluating G20 Commitments on Climate Change, Health, Well-Being, and Agriculture
- Forests and Climate: Urgent Action Needed at COP29
- Transition Finance and Taxonomy Under the Spotlight in Asia
- The Yellow Brick Road to Golden Indonesia 2045: Advice for the New Government
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